MATRIMONIAL SITES – A REVOLUTION IN THE ERA OF MATCHMAKING

There used to be a time in our society where people used to see their partners for the first time on the day of the marriage itself. That is how our society was few decades ago. The parents used to decide for with whom their child is going to marry and spend the rest of their lives with. Then came the time when people used to send their files to marriage bureaus, who in turn did all the research and matchmaking on behalf of their customers. During these times, the key issue with this process was that there was an increase in marriage frauds and rug pulls. But with the evolution of internet and people being more socialized, that is not the case anymore. And in this much needed upgradation, matrimonial sites are to be awarded for playing a crucial role.

A matrimonial site like Lagnatharle Marathi matrimonial sites is an online platform where people can find their life partner with just a single click of a button. You need to create your profile, along with identity verification (crucial to prevent frauds) and once this simple procedure is completed, you can begin your search. The key feature in these websites is that they have filters for your search preference. These give you a large range of choice to select from gender, religion, residence, profession and much more. Along with general matrimonial websites such as Shaadi.com, there has been seen an uprising in regional matrimonial websites such as Lagnatharle Marathi matrimonial sites. The sole purpose of such websites is to narrow down the users search area. People looking for a partner in a specific region or state tend to browse these websites often.

Along with accurate and relevant information provided by these websites like Lagnatharle Marathi matrimonial, it is important that these sites should be user friendly with an interactive user experience. Where some websites are pretty dull and basic, others such as SSM shaadi based in Delhi, and Lagnatharle Marathi matrimonial, based in Mumbai, are few of the regional websites that tend to focus of user involvement and experience specifically. These are SEO friendly websites which helps them engage with a larger audience.

Traffic on matrimonial sites is expected to grow 15% year on year. This makes it a booming industry in the coming few years. These sites have, no doubt, made the lives of people a lot easier by saving all the time that previously had to be invested in creating a physical profile, finding an appropriate and legitimate marriage broker, and waiting for months before getting a match with their profiles. These sites have proven to have a higher success rate than the traditional marriage bureaus. Also, there is no/minimal fees involved when finding a match using these sites, as compared to bureaus which charged thousands if not lakhs of rupees as their commission. The world is shifting towards digitalization at a massive pace and with this exponential rate of change, the traditional match making methods will only be a thing in the past.